The Business of Storytelling : Branding & Marketing

Daily Schedule and Curriculum

January 19-20, 2010 | Atlanta, GA

Two days of in-depth presentations and extensive one-on-one consultations.

DAY 1 | Tuesday, January 19

• Building a Brand
• Guest Speaker: Creative Director of a highly respected Branding & Marketing Agency
• Marketing Strategies for reaching high-end clients
• How to create a unique experience for your clients

DAY 2 | Wednesday, January 20

• Selling an experience
• The Art of Sales - Selling a Story
• One-on-one brand consultations with LaCour photographers
• LaCour & OneLight Party! A two-story party at the studios of LaCour and Zack Arias!